Stay At Home Mom's
Business Opportunity -- Marketing With Video
If you are or are going to build a
stay at home mom's business opportunity, you probably
already know that you need to market. If no one knows
who you are or what you are doing, where can your
business possibly go?
There are many traditional ways to market that have been
used very successfully for many years. Some of these
include warm market, 3-foot rule, flyers, sizzle cards,
newspaper ads, radio ads, and so on and so forth.
Let me ask you a question, do you think the average
person is more likely to look at an ad that has to be
read or one that can be watched? One requires stopping
what ever was being done, the other can be done while
eating dinner.
Video is one of the most powerful ways to market to
people. Good video will cause people who are looking for
what you are doing to pick up the phone and call YOU.
It's so effective that some companies pay over 1 million
dollars for each 30 second television ad spot.
You probably know that using video can make you a
fortune, but what do you do? How does a stay at home
mom, building a stay at home mom's business opportunity,
afford such a powerful marketing method? After all, I
think 1 million dollars is out of most of our budgets.
The answer is the internet. Never before in the history
of the world has there been such a powerful outlet for
reaching people. Just a few years ago, the technology
limited the internet to simple web pages with an
occasional flash presentation. Today, you can get live
video and audio from all over the world.
What makes this exciting for YOU is that while it takes
enormous amounts of money to run television commercials,
you can place video ads online for FREE.
YouTube, Metacafe, and soapbox.msn are just a few of the
hundreds of sites you can place your videos online.
You'll be amazed as to how many people watch them. The
videos will also be indexed in Google. Therefore,
someone can be searching for what you have, and find
your video in Google.
To make a good marketing video you need, at the very
least, a web cam. Make sure you have good lighting. Also
make sure you are happy, energetic, and don't look
nervous. Feel free to practice as many times as you need
until you get it right. Many computers today come
standard with a web cam. If you don't have one, they can
be purchased very inexpensively.
If you really want to make good videos, you should
invest in a camcorder. If you are a stay at home mom (or
are trying to become one), you should get one simply to
record the memories of your children while they are
young.
Having a camcorder really opens up the doors to what you
can do with video. A web cam is limited to your home
office. The picture is not that great either in most
cases. A camcorder can go anywhere you want.
Going on vacation? Record video. Spending the day at the
park with your children? Record video. Visiting family
or friends? You know the answer by now.
Your video will be shaper with a camcorder and you can
pick any setting to which you have access.
Again, lighting is important. YOU should be facing the
sun. Yes, that may be uncomfortable, but the video is
much better if YOU face the sun instead of the camera.
Be creative when making your videos too. While it may
seem obvious that you make videos about your stay at
home mom's business opportunity, don't stop there.
Make videos about your hobbies, your children, or other
non-business things. Then simply brand you website on
the video and post it. People, who watch your video
because they want to see footage of your cruise, may be
curious about the website on the bottom and visit the
site.
Video truly can provide that edge you need to drive more
traffic to your website. It's simple to do and FREE. If
you have not given any thought to marketing with video,
I hope you will start today.
About the Author
If you are looking for a
stay at home
mom's business opportunity where you will learn how
to market with video, we can help. You don't even need a
camcorder. We will provide you with high quality,
professional videos for you to use for FREE. Visit our
website and download our free eBook at
www.MommyStaysAtHome.com.
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